Network X

The township consumer is younger than your media plan. Median age: 27. Typically single, and 2 in 3 households have just one or two people. Rethink the stereotype, and the brief.

The world is a little crazy right now. So today, let’s celebrate what’s good.

We’re a country of different cultures, languages, traditions, beliefs and stories.

Yet somehow, through all that diversity, there’s a thread that connects us: ubuntu.

That uniquely South African spirit of community, sharing, showing up, and just “we’ve got you.”

We might not always agree and might not always see things the same way. But there’s something special about the way South Africans come together, especially when it matters.

Different heritage. Different stories. One proudly South African spirit.

Happy Heritage Day, Mzansi. 🇿🇦❤️💚💙💛

Black Friday isn’t necessarily an impulse moment, it’s a planning moment.

Our latest Insight Drop looks at a powerful shift in township shopping behaviour: 39% of township shoppers switch brands when prices rise.

And with food inflation at 5.1% and the basic household food basket sitting at R5,443, price and value matter.

That makes Black Friday less about spontaneous splurging and more about getting planned, necessary purchases for less, and sometimes trading up while you’re at it.

For brands, the implication is simple: Don’t wait for Black Friday to start talking about Black Friday.

The consideration journey starts weeks before the sale.

Get on the street early, build awareness, build consideration, be there when the shopping window opens.

Timing beats impulse.

Source: Roger Wilco 2025 Township CX Report

Everyone's fighting for your feed, we're already on your route.
70%+ discover brands on social, but the relationship starts on the street, where people give us minutes, not a swipe. That's not exposure, it's trust.

Only 1 in 5 South Africans own a credit card, so a card-first approach isn’t going to speak to everyone.

For Black Friday, the opportunity is in flexibility. Campaigns that put flexible payment terms in front of commuters before the day begins can outperform card-first suburban campaigns.

Meet shoppers where their wallet is, and where they’re already on the move.

The numbers matter, but they make a lot more sense when you understand what’s happening behind them.

For more than a decade, we’ve been building in these markets and learning a hell of a lot along the way: about how people move, where they spend and how brands fit into their everyday lives.

That’s why partnering with Rogerwilco on the 2026 Township CX Report makes so much sense to us.

They bring the research. We bring years of knowledge from the ground. Together, we get to help paint a much fuller picture of the township consumer and the economy they’re driving.

Read the full story on Media Update. https://www.mediaupdate.co.za/marketing/162750/network-x-ooh-partners-with-rogerwilco-on-the-2026-township-cx-report