Index Classifieds

To see desired results you have to research more so that you don't guess work about your marketing strategies.

When you're running e commerce store heat map will show you where most of the visitors are landing, scrolling through & drop along the process of a sale or sourcing. Analysing this will help improve where the visitors drop so that they'll have a better experience on site & make a purchase.

Inclusive Marketing
It is considering all potential customers into your ad campaign. Checking stereotypes or part of society left in the last campaigns.

Click & Mortar
It's the existence of online store as well brick & mortar (physical) shop.

Influencer marketing is when a brand is collaborating with an online influencer to market its products or services. Effectiveness
Better content & engagement
Higher returns on investment
High conversion rate

PESTLE analysis: This approach considers the factors that may affect marketing campaigns. These factors include
- political
- social
- technology
- legal
- environment

Marketing is creating a image of how people will see your business.

Successful marketing is attaining a regular customer, it shows that your strategies to create relationships are working. Once a customer becomes loyal they will refer a friend too & the fan base grow.

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Customer segmentation is the practice of dividing a business’s customer base into smaller, specific groups based on shared characteristics like behaviors, needs, or demographics. Instead of a one-size-fits-all approach, it allows companies to deliver highly personalized marketing, improve customer satisfaction, and increase sales. Coursera

Marketing is the art of distinguishing your brand from others giving potential customers a reason to choose you!.